The Future of Cannabis Products Lies in Terpenes, Not THC
For years, the cannabis industry has been defined by THC content. Higher potency meant better products—or so many believed. But as consumer tastes evolve and scientific research advances, a new truth is emerging: the future of cannabis products lies not in THC, but in terpenes. These aromatic compounds, responsible for cannabis’s flavor and scent, are now being recognized as the real drivers of the plant’s … Continue reading The Future of Cannabis Products Lies in Terpenes, Not THC